More and more seldom one happen to hear from a customer ‘why do I need a website?’ Such a trend should seem pleasant to everyone in the field of web development. But in fact, this is only a tribute to fashion. It is believed that everyone needs a website and everyone knows how to use it correctly. However, the overwhelming majority of websites are done for show or like they say just to tick the box; and then these websites gradually pull funds from their owners (paying for hosting, etc.). But in order to ensure the website not to become a meaningless ballast, it is worth answering just one question: so why do we need a website? Moreover, the answer to this question is good to obtain even before the start of development, as it affects both the cost of the project and the functionality implemented.
Why do we need websites?
1. The image of a company (or an entrepreneur, or an artist, etc.)
First, you judge how nice, then you judge how wise. Any company that conducts any commercial or social activity sooner or later attracts the interest of Internet users. It is rather logical and smart to create the first impression by yourself. If a company doesn’t have its own website, then directories, forums, and other third-party resources will talk about it. All of them, even with all their desire, will never be able to say about the company as good as the owner will. Having your own website, you can independently determine what and how visitors will learn about you: portfolio, key benefits, promotions and discounts, partners and affiliate programs.
Conventionally, there are several main advantages that a website provides for advertising campaigns:
Saving the advertising budget. Time on television and radio, as well as a place in newspapers, cost money. Accordingly, it is worth trying to achieve the maximum effect of advertising for the minimum amount. With a website, you don’t need to say everything that a company has to offer within a commercial. Give the main swallow and suggest learning the details on the site.
Additional contacts. Billboards and printing can be very effective advertising tools and with the help of a website, you can achieve a higher efficiency from them. Any professional advertising agency will recommend: in billboards, it is right to focus on the company name and the offer (Tables with a 50% discount at The World of Tables Inc.). A driver or a bus passenger is unlikely to write down a phone number. In the best case, they’ll remember the name of the company. If they are interested in the offer, they will enter the name of the company in a search engine or go directly to the site. In regards to printing, you’ll never present all the advantages, never place the full catalog or the expanded portfolio. With the help of printing products, the only task is to arouse interest, which later will be satisfied with the company’s website.
3. An element of a purchase funnel
Despite the fact it might seem strange to some individuals, for the other it occurs quite difficult to contact a sales manager. Many people take the phone only having made their choice, and only in order to clarify some nuances. Most people try to delay personal contact with the company’s representatives as much as possible. Accordingly, it is worth considering this when planning advertising campaigns. If it is not possible ‘to drop a potential client with the first shot’, then you can attract them with an opportunity to study the product (or service) and get acquainted with the company without talking to anyone personally. This opportunity is provided by the site.
4. eTail (Internet retail)
The world web gives anyone many ways for self-determination and realization of opportunities. And with the help of a website you can realize a lot of interesting ideas, while the cost of projects in many industries, with similar indicators, will be significantly lower than with the radio, TV or outdoor advertising.
For obvious reasons, without a website, it is quite difficult to advertise on the Internet effectively (but you can, for example, write phone numbers on a banner with offers). The problem is that all available free or almost free tools impose certain restrictions, and the effectiveness of advertising directly depends on what your potential client will see in the end.
Search engine promotion cannot be attributed to advertising, because in this case, work is done with the aim to interest the site search engines. But with the right approach, you can get the effect that seriously exceeds the possibilities of direct advertising and even many offline sources.
Let’s briefly summarize. So, why do you need a website:
- 1. Information about the company
- 2. Portfolio
- 3. Advertising space
- 4. Tool to attract customers
- 5. Independent sales department
- 6. Part of the built purchase funnel
Yes, in the hands of professionals, your site can become a self-sufficient sales department. Moreover, the costs of it, in most cases, are incomparable with the payroll sheet of even a small department. Prices, products and the description of services are posted on the site, all offers are formulated, customers can even place an order and make a payment.
The main problem of the majority of companies represented on the Internet is the neglect of their own website. Love your site, take care of it, do not forget to update the information. And then your website, just like any grateful employee, will bring profit disparate with the cost of its maintenance.